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CUBO-Marketing-and-Innovation-2016-Leeds

National Award for CCSS

Commercial and Campus Support Services have won a national award for the University.

Congratulations to the FD Marketing and Communications team for their winning achievement at the annual CUBO (College & University Business Officers) awards, held at Sussex University in June.

Leeds were recognised for the Best Marketing Campaign for the Refresh card loyalty campaign and were also joint winners of the Innovation Award for Excellence in Student Experience.

Aimed at keeping customers on campus and business within the University of Leeds, the multi-channel promotional campaign for the Refresh card was a fantastic success and significantly improved loyalty to Great Food at Leeds cafes across campus.

“Very proud that the FD marketing team have received recognition from our peers across the sector for all of their hard work on the Refresh campaign and the fantastic impact this has had on customer loyalty”

– Sue Pimblett, Facilities Directorate Marketing and Communications Manager.

 

Best Marketing Campaign - CUBO

CUBO is the professional association for senior managers in higher education whose responsibilities include the strategic development, management and administration of an institution’s commercial business. Whether run in-house or outsourced at its core this includes the residential portfolio, catering and retail operation and the conference facility which also encapsulates business and leisure tourism.

The annual CUBO Awards are run in association with University Business.

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